Nerf Whirlwind
New Nerf Product concept for a college aged demographic. Developed Spring 2021 with direct feedback from Nerf.
All concepts are not official Hasbro products or planned products.
sponsor Hasbro
duration twelve weeks
date Spring 2021
Contents
Ideation
Ideation Round 1
Video
Indoor Darts
Trick Pong
Smart Bocce
Keychain Laser Tag
Compact Net
Compact Targets
Mini Frisbee
Velcro Gloves
Ideation Round 2
Velcro Gloves
Disk Toss
Hand Dart Accessories
Disk Knockout
Keychain Laser Tag
Ideation Round 3
Velcro Gloves
Disk Knockout
Final Product
Overview
How To Play
Video
Packaging & Graphics
Product Page
Research
Secondary Research
Hasbro & Nerf Brand Architecture
Nerf Design Language
Nerf Materials
Patents
Consumer Persona
Consumer Cycles
Consumer Media
Activity Grouping
User Groups
Secondary Research Analysis
Primary Research
Survey Data Demographics
Survey Data Pain Points
Interview: Patrick
Interview: Hayden
Interview: Stephanie
Research
Secondary Research
Consumer Persona
Consumer Media Analysis
Nerf Product & Advertising Design Language
Brand Architecture
The Hasbro company and Nerf’s brand portfolios.
Nerf Materials
The materials fundamental to Nerf.
Patents
Hasbro owned patents with potentially useful technologies.
Consumer Cycles
Daily, weekly, and annual schedules of college students, young adults aged 18-24
Activity Grouping
Users categorization based on type of play.
User Personas
Secondary Research Analysis
Primary Research
Survey Demographic Data
In-Person Survey Pain Points
Interviews
Research Analysis
Ideation
Ideation Round 1
